HOW WE DOUBLED SALES FOR AN E-COMMERCE FAMILY CLOTHING BRAND
IN JUST TWO MONTHS!
WHEN ST. BERT'S APPROACHED US…
- They had a proven product that sells
- They had an audience who wanted to buy
- They were ready and willing to invest
- They were working with an agency on digital ads and email marketing
AND YET, THEIR BUSINESS WASN’T SCALING.
The Problem
St.Bert's knew their business was scalable. And they knew digital marketing could help them achieve their goals. They were already working with an agency, but they had reached a plateau and felt they had to micromanage their account team and direct the strategy – even with no marketing background themselves.
What they needed was expert direction from an agency that would light the way, not lurk in the shadows. A team that would scale their business proactively, rather than waiting for opportunities to come along.
WE DID A FREE, NO-STRINGS AUDIT OF THEIR EXISTING DIGITAL MARKETING, AND HERE’S WHAT WE DISCOVERED:
Problem #1
❌ No cohesive strategy across Google Shopping, Meta ads and email marketing.
Problem #2
❌ Lack of strategy, consistency and optimisation in email marketing.
Problem #3
❌ Using MailChimp meant they had limited ability to automate, segment and optimise their email flows and campaigns.
Problem #4
❌ Mismanaged spending across Meta and Google Ads, coupled with underspends in key areas.
Problem #5
❌ Overcomplicated set-up on Meta ads, which wasn’t scaling results.
Problem #1
No cohesive strategy across Google Shopping, Meta ads and email marketing.
Problem #2
Lack of strategy, consistency and optimisation in email marketing.
Problem #3
Using MailChimp meant they had limited ability to automate, segment and optimise their email flows and campaigns.
Problem #4
Mismanaged spending across Meta and Google Ads, coupled with underspends in key areas.
Problem #5
Overcomplicated set-up on Meta ads, which wasn’t scaling results.
The Solution
✅ We immediately recommended a clear and cohesive strategy across all three marketing channels.
✅ We moved the client over to Klaviyo, harnessing the gold-standard automation, segmentation and reporting that Klaviyo offers.
✅ We implemented an email-marketing schedule that includes regular campaigns to engaged segments.
✅ We overhauled their previously poor-performing flows.
✅ We restructured the budget to achieve a better balance between Google Branded Search and an optimised Google Ads strategy.
✅ We simplified the Meta Ads strategy and redirected spend into areas that would drive growth.
The Results
💥 Sales increased by 50% within 60 days and have grown consistently month after month.
💥 Sales figures were achieved in May and June that had previously only been seen in November/December!
💥 One email campaign alone drove £21k of sales in a single day.
💥 Email campaign performance has increased by 200% and the account consistently hits ‘excellent’ performance indicators across the board.
In less than two months, we drove record-breaking sales and achieved a new level of consistent growth for St.Bert's 💥
THE SERVICES WE PROVIDED TO DRIVE THESE RESULTS:
Email Marketing
We moved St.Bert's over from MailChimp to Klaviyo, built out new flows and pop-ups and implemented a consistent conversion focused campaign strategy.
Google Shopping Campaigns
We redistributed the budget, introduced a third-party data feed and focused on products that drive performance and growth.
Meta Ads Management
We rebuilt their whole ads structure, moving away from a limited growth strategy to a SKU-focused strategy which drove significant growth.
BUT NONE OF THOSE SERVICES IS THE MOST IMPORTANT THING WE PROVIDED…
The most important thing we did to drive scale and success for St.Bert's was taking a holistic view of their digital-marketing strategy. We recognise that each of those channels is just one element in the ecosystem, and we make sure they work together in complete synergy.
THAT’S HOW WE TOOK ST. BERT'S TO PLACES OTHERS HAD FAILED TO REACH.
If you’re an e-commerce brand with a proven product and you’re ready to scale, we can take you there too.
It’s what we live and breathe for: helping e-commerce brands like you achieve explosive growth with high-performing digital marketing campaigns.
💥 We stop the scroll
💥 We laser-target your audience
💥 We turn browsers into buyers
We’re a bright (neon!) light in a market crowded with mediocre agencies who expect you to guide them.
We know you’re already spinning way too many plates, and you want to rely on an agency team who understand digital marketing, understand your business, and care as much about scaling your business as you do.
WE ARE NEON 💥
Neon is a digital-marketing agency that specialises in creating game-changing digital-marketing campaigns for independent e-commerce brands – particularly brands in the family space.
We take a strategic approach to driving e-commerce growth, working proactively as an extension of your team, leaving you free to focus on what you do best, while we get busy scaling your business.
From paid social to email marketing and Google Ads, we’ll plan and implement supercharged campaigns that maximise your budget, reach the right customers and exceed your sales goals.
WHO ARE WE?
We’re a team of highly trained, passionate digital marketers led by Neon founder Anna Frapwell. We each bring a very particular set of skills to the table, from audience targeting to copywriting, creative, optimisation, testing building and reporting, we work together fluidly to deliver full-service strategy and campaign management that’s second to none.
Between us, we’ve worked in a huge range of industries, with brands ranging from household names to indie success stories. We know what works (and what definitely doesn’t) and we don’t rest on our laurels – we make it our business to keep our fingers on the pulse of advancements and innovation in the world of digital marketing. We’re members of Foxwell Digital and Think Tank Accelerate, which ensures we receive up-to-the minute updates on changes across all digital-marketing platforms, as well as access to shared learnings from businesses in all niches – yours included!
Every member of Team Neon is an avid online shopper and a parent. It’s second nature for us to look at everything we do through your customers’ eyes – not just because we’re marketers, but because we ARE your customers!
IT’S ALL ABOUT THE CHEMISTRY
We have great chemistry within our team, and we only work with clients we feel a spark with. Having that chemistry is a deal-breaker for us.
Why?
Because it’s human nature to go the extra mile when we feel passionate about the outcome. And we’re the kind of people who love to love what we do.
It’s a feeling that motivates us to achieve explosive results for our clients, over and over again.
SPEAKING OF CHEMISTRY…
Neon light is the result of combining a chemical element with human innovation. It’s a perfect blend of science and creativity, and it’s a great analogy for the approach we take (hence the name, Neon!).
There’s definitely a science behind digital marketing, but science alone will only get you so far – you need creativity too. We bring both into play to get the chemistry of your campaigns just right, make your brand stand out and light up your audience.
DON’T JUST TAKE OUR WORD FOR IT
SnoozeShade
"I was very wary about investing in yet another Facebook ad agency following on from several expensive mistakes which resulted in my spending a fortune for no real ROI. I am approached regularly by agencies who claim they will make me a millionaire via Facebook but they take a very one size fits all approach and my products are more niche and need specialist handling.
I found Anna when she was recommended to me by one Facebook expert who didn’t have time to take me on.. and I am so glad she didn’t have the time. Anna really has really gotten to understand my business and takes no offence when I know something needs to be tweaked but will also make some great suggestions to try things I might not normally do. I have really enjoyed working with Anna and her team and have no hesitation in highly recommending Neon Digital."
—Cara Sayer, founder of SnoozeShade
Greener Beauty
"I worked with Anna from October 2019. It has been challenging in this time as we have had some website performance issues which led to the website needing an urgent complete rebuild. Not fun times for sure! Anna was amazingly supportive during this time. Since the new site went live (Neon) has been working hard on producing incredible looking adverts and really nailing the message for our ideal clients and the results are really showing. It has been such a pleasure to work with Anna. Her passion, dedication and ethics shine through in everything she does. I would not hesitate to recommend working with (Neon)."
Sock Ons
"Anna and the team a Neon Digital Clicks have been fantastic to work with. They are honest, diligent and will keep adjusting until they get the best return on investment. I would highly recommend them and their sound knowledge of Social Media Advertising.”
-Kezi Levin CEO Sock Ons Ltd
The Business Box
"Anna’s work on the ads for both The Business Box and the Nutritional Ninjas Bake Box have been instrumental to the fast growth of both companies.
We found Anna through a recommendation and it’s clear why she’s so highly sought after, the entire team at Neon are top of their game and I would not hesitate to recommend. "
—Lauren Prentice, founder
Belle and Boo
"In comparison to other agencies that I have previously worked with, working with Anna and her team at Neon is like a breath of fresh air! There is a genuine sincerity in their drive to see us succeed and a noticeable accountability for every penny that is spent. They also offer an invaluable online reporting system that enables business owners such as me to fully grasp the true return on investment that considers every aspect of the sale.
As an agency they are incredibly innovative with their advertising and are consistently at the forefront of the ever changing complexity of the platforms we advertise on, ensuring that each campaign delivers the best it can from the budget. At Belle & Boo we consider Neon as part of our own team, regular updates, in house support and as importantly an absolute joy to work with."
Sarah Monteith
"As a social media manager I was feeling a bit uneasy about running ads for one of my favourite clients and didn’t want to let them down. I did a power hour with Anna and she gave me great advice on strategic direction to take, loads of practical tips and basically gave me the confidence to stop doubting myself! Client is still in the learning phase but already showing a 3x return on ad spend and I feel we’re only just beginning!"
Hear it straight from them...
St.Bert's wasn’t a one-off. Look at the results we’ve driven for other clients!
Ecommerce brands
This breastfeeding-friendly clothing brand wanted to scale their business and break through monthly plateaus. With £50k months in mind we supported this brand with Google Shopping and Klaviyo email marketing. Within 2 months we hit £50k and are looking forward to doubling those revenue goals!
This children’s interiors brand had had success with organic socials using it successfully to scale the business. However, this could only take them so far and they were starting to plateau. Through running targeted Meta Ads we were able to scale their new customer acquisition to 80% and achieved an average blended ROAS of 18 and a MER of 6%
Subscription box businesses
This monthly subscription box was developed to support business owners with the tools and support they need to grow their business. Through highly targeted Meta ads we’ve helped this brand to scale and turned it from zero to six figures.
This children’s subscription box was created to support parents and children under the age of 8 to develop strong reading skills alongside the work they do at school. Our goal for this client was to reduce CPAs and our target was £33. We have smashed this goal and have brought CPAs down to £19.49. We are now supporting this client to sustainably scale the brand.
DO YOU HAVE A PROVEN PRODUCT THAT SELLS?
ARE YOU SERIOUS ABOUT SCALING AND COMMITTED TO INVESTING IN YOUR BUSINESS?
ARE YOU PREPARED TO DO WHAT IT TAKES?
IF YOU CAN ANSWER ‘YES’ TO THOSE QUESTIONS, THEN WE’RE READY TO MAKE YOU OUR NEXT SUCCESS STORY. 💥
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